I help businesses grow through SEO, performance ads, conversion-optimised landing pages, and content that actually ranks. Hands-on execution. Real results.
Organic traffic up 3.1× in 8 months
Core Capabilities
Results That Matter
Real campaigns, real execution, real outcomes. These aren't strategy decks — they're results from hands-on work.
SEO · Travel Industry
Built a full SEO content architecture for a Delhi travel agency targeting high-intent keywords. Included destination pages, pillar blogs, schema, and internal linking across 60+ pages.
Performance Marketing · Lead Gen
Restructured Google Search and Meta campaigns for a travel client. Rewrote ad copy, rebuilt landing pages, tightened audience targeting, and cut CPL by nearly half in 90 days.
Why Work With Me
Based in Delhi, I work directly with business owners and founders — no account managers, no middlemen. You get a senior-level marketer who executes, not just advises.
I build the campaigns, write the content, fix the technical issues, and track the results myself — end-to-end accountability.
Years of hands-on work in the India travel niche means I understand high-intent keywords, seasonal demand, and inquiry-first user behaviour.
I don't silo channels. I build funnels where organic content, paid ads, and landing pages reinforce each other for lower CPL and higher ROAS.
Deep familiarity with local search behaviour, regional keywords, Hindi-English search patterns, and platform nuances in the Indian market.
Ready to Grow?
Whether you need SEO, paid ads, a better landing page, or a full-funnel strategy — I can help.
Professional Summary
I'm a Delhi-based digital marketer with hands-on expertise across the full growth stack — SEO, Google Ads, Meta Ads, WordPress, CRO, analytics, and content. My strongest niche is travel marketing, particularly for India-focused tour packages and travel agencies.
I've driven multi-hundred percent organic growth, cut ad costs significantly, and built content systems that rank and convert — not just look good in decks. I work directly with founders and business owners, and I take full accountability for the work I deliver.
Skill Stack
Portfolio
Detailed breakdowns of real campaigns with real outcomes. Metrics are directional from live projects.
SEO · Content Strategy · Technical SEO
Delhi-based travel agency · India tour packages · 8-month engagement
The site had decent domain authority but almost no organic traffic for commercial keywords. Most traffic was branded. Package pages were thin, duplicate meta tags everywhere, and zero schema markup. Content was written for brochures, not search engines.
Built a full keyword map covering 120+ target terms across destination, package, and informational intent. Created a pillar + cluster content architecture. Wrote and optimised 60+ destination pages with custom H1s, schema, FAQs, and internal links. Fixed all technical issues including duplicate metas, broken lazy load, and JS errors.
Ahrefs · Google Search Console · Screaming Frog · Rank Math · GA4 · GTM · WordPress / Elementor
Google Ads · Meta Ads · CRO
Delhi travel brand · ₹15L+ quarterly ad spend · 90-day sprint
Google Ads campaigns were running broad match with no negative keywords, landing pages were generic homepage routes, and the Meta campaigns were using creatives that hadn't been updated in 6 months. CPL was high and ROAS was under 2×. Inquiry quality was poor — lots of low-budget, non-serious leads.
Restructured Google campaigns into tightly themed ad groups by package type. Built dedicated landing pages per package with trust signals, urgency elements, and simplified forms. On Meta, created a 3-tier funnel with awareness video ads, retargeting carousels, and WhatsApp CTA conversion ads. Added conversion tracking via GTM for every form submission and WhatsApp click.
Within 90 days, Google Ads ROAS climbed to 4.2×. Meta CPL dropped from ₹420 to ₹244. Lead quality improved significantly — form submissions with travel dates and budget details increased by 55%. Landing page conversion rate went from 2.1% to 2.9%.
Technical SEO · WordPress · CRO
Travel website · Dual PHP/WordPress architecture · 6-week sprint
The website had a complex dual PHP/WordPress architecture causing crawl issues, a broken lazy-loading script that was hiding images from Google, a JavaScript counter stuck at zero on the homepage, a footer typo on 40+ pages, and zero schema markup across the site. Bounce rates were high and Core Web Vitals scores were in the red.
Conducted a full technical audit using Screaming Frog and GA4. Fixed lazy-loading via plugin swap, resolved the JS counter, corrected footer text across all pages with a template fix, implemented TourPackage and LocalBusiness schema, optimised image compression, and added preloading for critical fonts. Also redirected 28 dead internal links.
Core Web Vitals passed on mobile and desktop within 3 weeks. Organic click-through rate improved as rich results (star ratings, FAQ snippets) started appearing. Crawl errors dropped from 140+ to under 10. Pages previously not indexed started appearing in Search Console within 5 weeks.
Content Marketing · SEO · Travel Niche
India tour packages · Honeymoon & family travel segment · Ongoing
The client was competing for high-value keywords like "Kashmir honeymoon package," "Himachal family tour from Delhi," and "Rajasthan tour package" but had no structured content for them. Thin pages, no FAQ sections, no schema, and no internal linking between related packages.
Built a pillar + cluster content architecture targeting honeymoon, family, and adventure segments. Each pillar had dedicated destination pages, a comparison hub, and 4–6 supporting blog posts per destination. Added itinerary tables, hotel recommendation sections, FAQ schema, and cross-linking between packages. Keyword density kept natural, with semantic variations throughout.
Pillar pages began ranking on Page 1 for 12 high-intent keywords within 5 months. "Honeymoon packages from Delhi" category moved from position 28 to position 6. Blog content drove 1,800+ monthly informational visits with 4.2% conversion to package inquiry pages.
How I Work
Understand business goals, current performance, and gaps
Deep technical, content, and competitive audit
Prioritised action plan with clear outcomes and timelines
Hands-on implementation across SEO, ads, and content
Regular reporting, data review, and continuous optimisation
Let's Build Something
I'm available for freelance projects, consulting, and in-house collaborations across India and remotely.
Services & Offerings
I offer end-to-end digital marketing — from SEO audits to running your paid campaigns. Available for freelance projects, retainer consulting, and short-term sprints.
Full-spectrum SEO — from technical audits to content systems. I build strategies that rank and create content that converts.
Search, Display, and Performance Max campaigns built for ROAS — not just clicks. Every rupee tracked and optimised.
Creative-first Meta campaigns with funnel thinking. I don't just run ads — I build systems that reduce CPL month over month.
Landing pages that convert visitors into leads. I combine copy, UX, trust signals, and speed to squeeze more from the same traffic.
Hands-on WordPress problem solving — plugins, speed, schema, crawl issues, and technical SEO that your developer would miss.
Content built for the India travel buyer — destination pages, itinerary blogs, package descriptions, and FAQs that rank and convert.
Engagement Models
Flexible engagement models for different business needs and budgets.
One-time audits, fixes, or campaign setups. Defined scope, clear deliverables, fixed timeline.
Ongoing SEO, ads management, content, and reporting. Best for consistent growth over 3–6 months.
Strategic advisory, campaign reviews, team training, or problem-solving sessions.
All pricing is custom based on scope. Get a tailored quote →
Ready?
Tell me about your business and what you're trying to achieve. I'll come back with a clear plan.
Everything you want to know before reaching out. And when you're ready, I'm one message away.
Frequently Asked Questions
I work with small and mid-size businesses across India — travel agencies, tour operators, hotels, local service businesses, coaches, and e-commerce brands. My strongest niche is the India travel industry, but my SEO and performance marketing skills apply across verticals.
No — travel is my deepest niche, but I've worked with education brands, real estate, coaching, and consumer products. The SEO, Google Ads, and Meta Ads principles are transferable. If you're a non-travel brand, let's talk and I'll tell you honestly if I'm the right fit.
Yes, and I'd recommend it. SEO and paid ads work better together — organic content lowers long-term CPL, while ads drive immediate leads while SEO builds. I design strategies where both channels reinforce each other rather than running independently.
Yes. WordPress is my primary platform. I work with Elementor, Rank Math, Yoast, WP Rocket, and other common plugins. I can handle technical fixes, page builds, plugin issues, schema implementation, and performance optimisation directly — not just advise on it.
Absolutely. This is one of the highest-ROI activities I do. I audit existing pages for conversion blockers — form length, CTA placement, trust signals, page speed, copy clarity — and implement improvements that typically lift conversion rates within 30–60 days.
Both. I offer pure consulting (strategy sessions, audits, team reviews) and full execution (running campaigns, building pages, writing content, fixing technical issues). Most of my long-term clients prefer the execution model — they want things done, not just recommended.
Yes. I'm based in Delhi but work with clients across India and internationally via remote. I'm available for freelance projects, monthly retainers, and select in-house or hybrid collaborations in Delhi/NCR.
We start with a short discovery call (30 min) where I understand your business, goals, and current situation. I then share a scoped proposal with timeline, deliverables, and pricing. Once agreed, we begin with an audit before any execution. No guesswork, no filler work.
I don't promise guaranteed rankings or specific ROAS numbers — anyone who does is overselling. What I do promise is a structured approach, transparent reporting, and genuine effort to hit the targets we set together. Based on past work: SEO clients typically see measurable traffic growth in 3–5 months; ads clients often see CPL improvements within the first 30–60 days after restructuring.
I typically respond within 24 hours on business days. For urgent projects, WhatsApp is fastest.